October 10, 2022
The UK Market Research Society (MRS) is one of the world’s leading research associations. The MRS has its headquarters in London and is dedicated to the support, promotion and enrichment of the research and business world.
Overall, the MRS has members across more than 60 countries, making it one of the world’s largest research associations, serving research and marketing professionals involved in the provision and use of market, social and opinion research, along with business intelligence, analysis and insight consultancy.
The role of the Market Research Society means they are dedicated to helping its Company Partners innovate, create sharp intelligence, insightful advice and rigorous data by providing training, developing industry standards & communicating good practice, and also promoting the value and use of research to businesses around the world.
Vision One is an accredited member of the MRS and MRS Company Partners and is also accredited with the MRS/AQR Recruiter Accreditation scheme. The MRS can be contacted at 15 Northburgh Street, London, EC1V 0JR (Tel. 0207 490 4911).
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Heuristics are mental shortcuts used to simplify decision-making. Common types include availability, representativeness, anchoring, and affect heuristics. They help speed up judgments but can lead to cognitive biases. Heuristics are essential in everyday thinking, user experience design, and behavioral research, highlighting how humans process information under uncertainty or limited time.
Data science is the practice of extracting meaningful insights from large and complex datasets using statistical analysis, programming, and machine learning. In market research, it helps identify patterns, predict behaviours, and support data-driven decision-making across customer segmentation, trend analysis, pricing strategies, and campaign optimisation.